In this episode number 2, I interview Rich Wilens, who has hosted over 400 different webinars for JVZoo’s sister company Webnarswaps. Currently he runs JVZoo’s Webinar division and has created in-depth training programs specifically about webinars - including one to be released March 2016, called 10X Your Webinars.
Cindy Donovan: I know that you've been doing this for a while, obviously, '76. I'm sure you've seen a whole bunch of changes and that transition from going from selling in different methods and then to bringing it over to webinars. Let's dive in here and just see, what do you think is working now? How do you see webinars? Do you think webinars are going to be around for a while still? Can you see any changes coming? What do you think?
Rich Wilens: You know, changes are always inevitable. A webinar is nothing more than a web seminar. A web seminar is nothing more a seminar that has been recorded. A seminar is nothing more than standing on stage and presenting a product to an audience that people want and have an interest in you and your product that want to buy that will help solve a problem or make your life better. Have things changed? No, it started I believe exactly from it's roots from standing on the stage and selling a product. All we are doing is in the year 2016, we found a new way to present our product to the masses. In order to present the product to the masses you had to adapt accept and approve the new technology which will bring your product to the, and I mean this, millions upon millions of people, new people, that you wouldn't have a chance in doing it the old way. Have webinars changed? Yes, I don't believe we should use the word webinar anymore because when people think webinar they think automatically, "oh, it is going to be a pitch fest. I am going to come in learn a little bit of fluff, next thing I know they are asking me for $995 or 3 payments of $397."
Cindy Donovan: Right.
Rich Wilens: No, what people want is they want to be entertained and informed. They want to spend an hour with you because believe it or not, 99% of the people who show up for webinars want to be entertained because they crave the information they need in order to find the next big thing. The next thing that's going to help them out of their rut. Most of the time, the attendees that you have are just people who are information gatherers. Now, there is nothing wrong with that because everybody who attends your webinars, you have to change your thinking...
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